The Opportunity Of Ethnic Vending Markets

Vending operators have started realizing the rising number of ethnic consumers. They are constantly on the lookout for ethnic products and are having an easier time than they were a few years ago.

As a Planet Antares vending operator, you should also recognize the rising demand for ethnic products. The industry as a whole seems to be slow to recognize the need to serve this growing market.

According to a recent survey, it was found that the vending customer base is becoming more diverse in ethnicity. This is consistent with government data, which indicates the rising immigration. The biggest gain in the ethnic market has been Hispanic customers.

Vending operators that have met ethnic demands have reported positive results, the challenge being faced by Planet Antares vending operators is in determining how much of the product mix should be geared to the ethnic audience when the customer base is mixed.

Salted snacks are the most popular ethnic products offered by vending operators, followed by food. The reason for this is that this category has offered the greatest product variety for several years and also snack machines like the Planet Antares vending machine, have more facings than any other type of vending machines.

Out of the total percentage of ethnic products being offered, the food category ranked a close second. Mexican handheld food items such as tacos and burritos have lent themselves to single serve food packaging. This category is one in which ethnic products have gained a foothold among non ethnic Americans as well as Hispanic customers.

Moreover, ethnic choices are being provided in the cold drink category by vending operators. This is following salted snacks and food. Planet Antares vending machines sell snacks and drinks, so selling ethnic products from your vending machines will be highly convenient. The Jarritos soft drinks have become quite popular in the last few years. They have gained popularity in the non ethnic communities as well.

Planet Antares vending operators have found it essential to keep products that cater to ethnic communities, because these are rapidly increasing in number. A recent survey indicates that product manufacturers are a few steps ahead of operators in meeting this need.