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News, views and ideas on managing your Planet Antares vending business.

Friday, February 12, 2010

Locating Vending Machine Outdoors

Whenever we talk of vending machines and their installation, we only think of installing them inside schools, offices, colleges, malls, commercial complexes and other areas with huge customer gathering. But we hardly consider installing them indoors. This option is still under consideration. One of the main advantages of locating this machine outdoors is because these machines generate huge sales when located outside. However, location of most vending machines is still limited to indoors.

A vending machine located outdoors has its own advantages. These machines can reach a wider customer base because they are clearly visible. These machines are also preferred because they can offer diverse products to customers for choosing and thus enhance the profitability for its operator.

Few elements that make outdoor vending attractive are discussed below:

• Increase footage: Vending machines installed outdoors are capable of increasing footage in retail stores. This is a dual benefit of locating the machine outdoor. A customer who visits the retail store is automatically attracted towards the machine and vice versa with a customer who visits the vending machine. In both these cases, sales of both vending machine and retail stores can be boosted.

• Machines that are located outside parks have noticed that there has been an increase in the number of people visiting parks.

• National accounts of vending management companies that manage vending companies have advised vending operators to make better use of vending opportunities including outdoor sites.

Maintenance also becomes very easy for machines that are located outdoors. Another major advantage of outdoor machines over indoor ones is that operators need not face any maintenance issues or hassles with the condensers as is the case with most indoor machines. So, in case you are an operator who is in lookout for new avenues, try installing your machine outdoors and see for the results all by yourself.

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