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News, views and ideas on managing your Planet Antares vending business.

Tuesday, November 18, 2008

Use Planet Antares Vending Programs To Acquire Customers

A closer look may reveal many important similarities between the operations of a machine shop and a full line vending machine business. Both depend heavily upon expensive capital equipment that seems to last forever. For any business, growth and customer satisfaction are really important.

Planet Antares vending operators usually associate growth with the acquisition of new locations. To begin with, they will hire expensive salespeople to seek out new customers and also get prepared to invest substantial sums and take additional debt to pay for the new state-of-art machines to equip the new account. Many of the vending operators look at their existing customers as cash cows.

You must understand that your vending machines will last long only if the vending equipment is maintained in a proper manner.

Commonly, vending operators keep worrying about the competition offering their locations the same deals with new equipment that they are offering or even better deals. All this can be a worthless exercise as there are too many vending operators sitting on warehouses full of older equipment that they have taken from locations they have lost to aggressive competitors. The cost of acquiring or preserving a location can never be too high.

Planet Antares Inc emphasizes the fact that existing customers are more valuable than the future customers. With existing customers, you have already dealt with the cost of obtaining and equipping the customer and enjoy a certain level of credibility with them, based upon the quality of product and service offered by you.

Several benefits can be reaped through new equipment by Planet Antares vending operators as well as the location owners. It also requires fewer service calls. Higher capacity vending machines produce lower route labor and vehicle expenses for the operators.

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