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News, views and ideas on managing your Planet Antares vending business.

Friday, October 23, 2009

Tips While Starting A Vending Business

Are you looking to start your own vending business? If yours answer is ‘yes’, then we have a few tips for you that can help you become successful in your new venture.

• Contacts: Whenever you start a business, it is advantageous to have some contacts with people in the same field. This will help you in starting your business quickly and also get some valuable suggestions related to the business.

• Combo machines: These days we have a lot of combo machines available in the market. These machines are capable of selling two products at a time. For instance: one section of the machine can sell drinks while the other section sells snacks. The main problem with these machines is their maintenance. These machines break down continuously thus leading to customer dissatisfaction. Instead, purchase full size machines with electronic eye. These machines come with a latest feature that detects if a product has been vended or not when a purchase is made. It is recommended that you buy only new vending machines and that too from a trusted manufacturing company like Planet Antares who have been around for decades and people trust them for their quality.

• Advertising: This is one of the marketing strategies that helps create awareness about the product among customers and creates zeal to purchase it. If you just have a few machines, then advertising in yellow pages is ideal. On the contrary, if you have several machines located across several places, then you can resort to advertising over the internet.

• Employees: If you a novice who has just started vending business with just one or two machines, then you may not need any employees as you can do the servicing and refilling yourself. But once you start expanding your business by adding more and more machines, then you may need to hire people to make things easier for you.

• Machine and product: Try to purchase new machines of reputed and established brands. While choosing a product you would like to vend, make sure that the product is fast moving with longer expiry period.

Let me reiterate what we have discussed so far before we conclude. If you are determined to start a vending business then make sure you have some contacts. This is the first and foremost thing needed. Try to advertising on a small scale and keep your business in a size that you can handle easily. Ensure that you go very slow while expanding your business and never add machines if you cannot pay complete cash for them. These tips if borne in mind can bring you success.

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Friday, October 16, 2009

Importance Of Product Selection In Vending Business

Once you have decided to take up vending business, your next and most important step is choosing the product you would like to vend. Product is one of the important components of marketing mix that affects your sales.

The selection of your product is influenced by the target customers and the locality in which your machine is placed. For instance, if your machine is placed in a health club, then it is profitable if you vend healthy food and drinks. This basic information about customer’s tastes and preferences can be gathered by conducting a small market survey in the locality in which you would like to set up your business. Having the right product in the right machine will ensure you guaranteed sales. Here are some important aspects which you need to consider while choosing a product.

• Products and brands that are preferred by customers: Modern customers are becoming brand cautious. So, try to offer branded products. Moreover, if an operator sells branded products, he need not spend any additional amount on advertising as brand name itself creates a demand for the product.

• Attractive packing that draws the attention of buyers: Presentation is important. An attractive packing grabs the attention of customers and even forces them to try the product.

• Choose products with high profit margins: Always prefer products with high profit margins. In this way you will be able to generate more revenue from every single item sold.

• Always prefer high quality products: Never compromise on quality. Try to vend only high quality products. This has dual benefits. First, it will increase your good will in the market and second thing is that it also boosts sales of your products.

• Consider your target customers financial ability while choosing the product: If you are setting up your vending business in a middle class locality, then vend products that are within their range.

• Try to vend latest and innovative products that have huge demand: With changing times, customer’s tastes and preferences are also changing. So try to introduce latest and novel products that meet their requirements.

Vending the right product will invariably create positive impression in the minds of customers and thereby increase your revenue. To activate your vending business that will lead you to complete satisfaction, get in touch with Planet Antares. Associate with Planet Antares right away, to get full customer support and guidance towards your new vending business scheme.

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